This article applies to:
- Beat Sellers
- Professional Plan
Overview:
Content ID is a powerful tool that helps protect intellectual property rights on platforms like YouTube. This guide explains the differences between releasing and reinstating a claim, so you can make informed decisions.
What Is a Content ID Claim?
When Content ID identifies copyrighted material in a video, it automatically places a claim on the video. This claim can:
- Monetize the video (earn revenue for the copyright owner).
- Track the video (monitor its performance).
- Block the video (prevent it from being viewed in certain regions or altogether).
The purpose of a claim is to ensure the copyright owner maintains control over how their content is used.
What Does It Mean to Release a Claim?
Releasing a claim removes the Content ID match on the video or song. This is typically done when the copyright owner:
- Determines There’s No Violation: After reviewing the claim, the owner decides the content doesn’t infringe on their rights (e.g., it’s a licensed use or falls under fair use).
- Chooses to Allow Use: The owner may decide to let the content remain available without restrictions for goodwill or other reasons.
Implications of Releasing a Claim:
The claimed video is no longer subject to monetization or restrictions related to the Content ID match and the content owner no longer asserts control over the matched content.
What Does It Mean to Reinstate a Claim?
Reinstating a claim is the process of reapplying a Content ID match to a video after it has been released or disputed. This happens when:
- The Original Claim Was Released in Error: The owner realizes the content does violate their rights.
- New Information Emerges: The owner receives additional evidence supporting their copyright claim.
- A Dispute Is Resolved: After evaluating a user’s dispute, the copyright owner determines the claim is valid and decides to reinstate it.
Implications of Reinstating a Claim:
The video will again be subject to restrictions or monetization rules based on the Content ID match. If monetized, revenue from the video may be directed to the copyright owner.