SEO and Analytics

Google Analytics FAQs

    This article applies to: Beat Sellers Professional Plan Growth Plan Starter Plan

    Overview

    This article answers common questions about Google Analytics, including how to identify whether you are using Universal Analytics or Google Analytics 4 (GA4), what the difference is between them, and how to switch to GA4.

    Frequently asked questions

    How do I know if I have Universal Analytics or Google Analytics 4?

    To find out whether you are currently using Universal Analytics or Google Analytics 4, please visit Google’s guide here:

    What’s the difference between Google Analytics 4 and Universal Analytics?

    Google provides a helpful comparison explaining the key differences between Google Analytics 4 and Universal Analytics. You can review that here:

    How do I make the switch to Google Analytics 4?

    If you are ready to move to Google Analytics 4, you can follow Google’s official steps here:

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