Managing Campaigns

Understanding Promote Campaign Stats and Performance

    This article applies to: Beat Sellers

    Overview

    In this article, you will learn what the different Promote campaign statistics mean. To better understand your Promote campaign performance, please see the following for more information.

    Campaign Performance Stats

    Plays

    This is the number of tracks plays that resulted from someone seeing your ad on the Marketplace.

    Screenshot 2025-01-16 at 12.39.14 PM.png

    Impressions

    This refers to the number of times that your ad was shown to someone on the Marketplace.

    Screenshot 2025-01-16 at 12.40.10 PM.png

    Sales Conversions

    This is the number of sales that resulted from someone seeing your ad on the Marketplace.

    Screenshot 2025-01-16 at 12.41.09 PM.png

    Earnings

    This is the amount of revenue generated by sales that resulted from someone seeing your ad on the Marketplace.

    Screenshot 2025-01-16 at 12.41.55 PM.png

    Free Downloads

    This is the number of Free Downloads of your tracks that resulted from people seeing your ad on the Marketplace.

    Screenshot 2025-01-16 at 12.42.34 PM.png

    Followers Gained

    This is the number of new followers you gained as a result of someone seeing your ad on the Marketplace.

    Screenshot 2025-01-16 at 12.43.14 PM.png

    Likes

    This is the number of track Likes that you received as a result of people seeing your ad on the Marketplace.

    Screenshot 2025-01-16 at 12.43.53 PM.png

    Campaigns Created

    This is the total number of promote campaigns you have created.

    Screenshot 2025-01-16 at 12.44.35 PM.png

    Reposts

    This is the number of reposts of your content that resulted from someone seeing your ad on the Marketplace.

    Screenshot 2025-01-16 at 12.47.21 PM.png

    Recordings

    This is the number of Voloco recordings created using your track by someone who saw your ad on the Marketplace.

    Screenshot 2025-01-16 at 12.48.40 PM.png