This article applies to:
-
Beat Sellers
- Professional Plan
- Growth Plan
- Starter Plan
Overview
This section of the challenge focuses on strengthening the business side of your music career. Over the next seven days, you will work on setting goals, planning your budget, exploring new income streams, reviewing your licences and pricing, building your social presence, setting up pixels, and creating a content strategy.
Each step is designed to help you grow your brand with more structure, intention, and long-term sustainability.
Day 8 | Write Out Your Goals
When you are intentional about setting goals and commit to doing the work it takes to achieve them, anything is possible.
Every second that passes can either be wasted or used as an opportunity to challenge yourself to become the best version of yourself. When you first write down your goals, they may feel far away, but every step you take brings you closer to achieving them.
Download our guide to goal planning here!
Day 9 | Determine Your Budget
To achieve a goal, you need a plan and the discipline to stick to it. That is why having a budget is so important.
If you move through life without direction and spend your money on every new or exciting thing that catches your attention, it becomes much harder to save for the things you truly want or need. A budget helps you map out your goals, manage your money, track your progress, and turn your plans into reality.
Day 10 | Discover Other Ways to Monetise Your Music
Selling beats is only one of the many ways you can generate income through your music business. There are several other opportunities available that can help you diversify your revenue and grow your brand.
1. Publishing
BeatStars Publishing is our Publishing Administrative service. In 2020, we established a partnership with Sony Music Publishing. By becoming a member of BeatStars/Sony Music Publishing, you are gaining access to key administration services through our platform which include:
- Registering your copyrights with collection societies
- Collecting and paying royalties to you
- Performing tracking analysis to ensure that all of your music compositions are being collected on and distributed fast and accurately.
2. Sound Kits
Selling tracks to artists is one path, but other producers are also looking for unique sounds to use in their own productions. A Sound Kit is a collection of sounds for producers, such as melodies, vocals, sayings, and instrumental elements. Many creators use sample packs and sound kits as the foundation of their tracks. Offering sound kits can help meet that demand and create another income stream.
3. Merchandise
Selling personalised merchandise can be a major revenue source for producers and artists. According to a 2019 survey, artists made around 30% of their revenue from merchandise alone. On BeatStars, you can sell merchandise such as sweatshirts, socks, and more through our Printful integration.
4. Drum Loops
A drum loop is a short recording of drum sounds edited to repeat smoothly. Drums are at the heart of many great songs, and offering a range of drum loops can add value for your customers while increasing your revenue opportunities.
5. Services
BeatStars also allows you to offer custom services, opening the door to even more income streams. These services can include mixing, mastering, production, video editing, logo design, custom voice tags, and more. How to Sell Mixing & Mastering and Other Services
Day 11 | Review Your Licences and Pricing
Protect your art. Your beats are your creations, and they deserve to be valued accordingly.
Take time today to review your pricing and make sure it is up to date. You should also review your licence terms to confirm that they fully protect your work and reflect how you want your music to be used.
Download our list of key terms producers forget to include in their beat licenses here!
Day 12 | Set Up Your Business Social Media Accounts
Setting up business social accounts may seem obvious, but it is just as important to use them effectively.
Your social accounts can help you:
Keep customers updated on your current projects and collaborations, while showing that you are an active business
Create conversations with your audience so you can learn what they like and do not like about your beats, products, or services
Encourage engagement so you can retarget your music to them through paid advertising
Reinforce your brand mission and build a stronger sense of community
Download our guide for setting up social media accounts for your business here!
Day 13 | Set Up Your Pixels
If you are already using targeted ads and promotional tools, you are off to a strong start. But you can take your advertising even further by setting up your pixels.
Facebook Pixel and Google Tags allow you to use more advanced advertising strategies and track conversions when someone makes a purchase or visits your site after clicking an ad. This gives you stronger data and better control over your ad performance.
Download our guide to setting up your pixels here!
Day 14 | Determine Your Content Strategy
A content strategy defines how and why content will be used to support your marketing and business goals.
A strong content strategy helps you attract, engage, and hold the attention of your audience. Over time, this can increase awareness, strengthen your brand, and drive consistent, cost-free traffic to your business.
