How do I set up an ad campaign and use BeatStars Promote?

Overview

In this article, you will learn how to set up an ad campaign and use BeatStars Promote. Please see the following instructions.

Video Walkthrough

Step-by-step Guide

1. Log into your BeatStars account.

2. Visit the Promote section of your BeatStars Studio.

3. Click the “+ New campaign” button on the top right of the screen to get started.

   

4. Name your campaign.

   

5. Select what you would like to promote.

   

6. Set the daily budget you would like to spend on your campaign by either moving the slider or inputting the value manually.

   

7. Select a bid amount based on what you are willing to spend per CPM (1000 impressions). For more information on how bidding works, please see the following article: How Does Bidding Work On Promote

   

8. Set a start date and duration for your campaign.

   • The default start date will be the day your campaign is set-up.
   • The duration will default to 7 days. You can select anywhere between 1 and 30 days to run your campaign if you select an end date.
   • You can also set your campaign to run continuously if you want to begin and pause your ad manually.
   • You can select a start date in the future if you would like to schedule your campaign in advance.
   • Remember to check your campaign overview to see how much you will be charged up front for the campaign.

   

   !

   Important note

   Campaigns are now invoiced immediately upon creation. For campaigns with a fixed start and end date, you must pay the cost up front. For continuous campaigns, you will be invoiced your daily budget at the start of the day on a daily basis. If you want to account for your total spend, running a continuous campaign will give you the most flexibility based on when you start and stop your campaigns manually.

9. Select your targeting option.

   1. "Global Audience" will automatically target an audience most likely to engage with your ad.

      

   2. Creating a custom audience will allow you to choose between targeting Artists, Producers, or both, and select up to 3 keywords, 3 locations, or both in order to define where your ad is more likely to get shown.

      

      Targeting Artists will increase the likelihood of your ad reaching artists in the marketplace, while targeting Producers will focus your ad on producers. Selecting both allows you to reach a broader audience. You can experiment with these combinations to find what works best for your specific goals.

      

      Setting your keyword targeting to only display for specific keywords can have your ad target a very specific audience. Keep in mind that this may lead to less impressions as you narrow your focus to meet the goals of your campaign.

      Please note you must enter a keyword before this checkbox and text appear.

      

10. Enter your billing details and payment method.

    

11. Thoroughly review the campaign details and campaign overview.

    

12. Click the "Create campaign" button once you approve all of the settings. Your campaign will begin running or be scheduled on the date and time you input.

    !

    Important note

    You are not able to edit an active campaign, you can only pause or cancel it. If you want to change the daily budget/bid amount/ targeting, you would need to finalise your current campaign and create a new one.

    Any unused funds will be returned to your BeatStars Wallet in the form of Promote Credits.