How Does Bidding Work On Promote

Overview:

In this article, you will learn how bidding works on Promote.

What is bidding?

Advertisers set their bid amounts in terms of what they are willing to pay for every 1000 impressions.

• CPM (Cost Per Mille): Advertisers pay for every 1,000 impressions of their ad.
• Auction System:
  • Ads are placed in an auction format where multiple advertisers compete for the same audience.

What is the maximum bid on Promote?

Currently the maximum bid on promote is $100. When you create a campaign, you will be able to see the current average bid price.

How does a bid impact the impressions I will receive for my ad?

While impressions are not guaranteed and are dependent on current site traffic - your bid will determine how many impressions will be delivered for your budget. Below are some examples of how this works.

Example: Advertising with a $5 Budget and $5 CPM Bid

Scenario:

You’re running a digital ad campaign for your track with a total budget of $5. You decide to set a maximum bid amount of $5 for every 1,000 impressions (CPM).

Key Components:

• Bid Amount: $5 per 1,000 impressions (this is the amount you’re willing to pay for 1,000 views of your ad).
• Total Budget: $5 (the maximum amount you are willing to spend for the entire campaign).

Cost Breakdown:

1. Impressions:
   • Since you’re bidding $5 for 1,000 impressions, your cost per impression is:
     • Cost per impression=5/1000=$0.005
   • With a $5 budget, you can calculate how many impressions you can afford:
     • Total Impressions = Budget/Cost per impression = 5/0.005 = 1,000 impressions
2. Potential Reach:
   • With your $5 budget at a $5 CPM bid, you can expect your ad to be displayed to a total of 1,000 Marketplace visitors before your budget runs out.

Related Articles:

How do I set up an ad campaign and use BeatStars Promote?
How Does Promote Billing Work?